MUL /mool/ मूल · source
Our story

A family, two countries, one source.

MUL began the way a lot of good things do — with a marriage, a long flight, and a question nobody around us could answer: why can't you buy real Nepali coffee in America?

We're Taylor and Ashmita. Ashmita was born in Kathmandu; Taylor grew up in California. We were married in Nepal in the fall of 2025, and again in the United States a few months later — two ceremonies, two countries, one family. Somewhere between those two weddings, MUL was born.

Here's the thing we kept running into. Ashmita's family are first-generation Nepali immigrants — Nepali-fluent, back in Kathmandu every year, with bank accounts and relationships that go straight into the hills where coffee grows. Nepal produces some of the rarest specialty coffee in the world: high in the foothills of the Himalaya, grown by hand on small terraced plots by a few thousand farmers. Almost none of it reaches the United States, and what does usually arrives with no story, no names, and no way to know where it came from.

We're a family that could actually fix that. So we decided to.

MUL buys directly from Nepali co-operatives — in their language, paid through family accounts in Nepal, with no export broker skimming the middle. We roast to order in the US and ship it fresh. Our promise is simple: a genuinely rare origin, full traceability back to the co-op that grew it, and a fair, documented price returned to the farmers. No pity marketing, no mountain-on-the-label mystery. Just very good coffee and an honest line back to where it started.

mul (मूल) means source. It's the whole idea in one word — the origin of the coffee, and the reason we started.

How we're building it

We're doing this the deliberate way: bootstrapped, one hero coffee to start, sold direct to you online, with production handled by a US roasting partner so we can stay small and focused on sourcing and story. No investors chasing a unicorn, no shortcuts on where the coffee comes from. We'd rather be a durable, honest, family-run brand than a big one — and we'd rather earn your trust one excellent bag at a time. The first lot lands in early 2027.

Who does what

Ashmita

Sourcing & origin

Born in Kathmandu. Leads co-op relationships, sourcing and payments in Nepal, and the origin storytelling from the family's annual trips home. The direct line into Nepal's coffee hills is hers.

Taylor

Brand & operations

Born in California. Runs the brand, the online store, US logistics, compliance, and the numbers — so the coffee gets from a hillside in Nepal to your kitchen without anything getting lost in between.

Want to be part of the first harvest? Join the list and we'll tell you the moment the first bags are ready.